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David Groshen NYC


By David Groshen Press

If it seems like things have spun out of control for someone you love, it could simply be about her hair.

Unmanageable hair could lead to an unmanageable life, which can cause depression and unreliable behaviour.

“When a person has problem hair, everyone suffers with them,” says David Groshen, creator of the David Groshen line of hair care products. “Friends can feel alienated, family members become frustrated and angry.”

Problem hair includes unflattering cuts or color and hairstyles that are extremely difficult to maintain. It can also be caused by the disappointment of failing to effectively communicate to a stylist about goals. Worst of all, problem hair can create such a distorted sense of reality that the victim does not even realize how out of control her life has become.

People with problematic hair can be difficult and erratic. They often lose interest in going out and fail to keep appointments because they are unhappy and fixated on flaws in their appearance. Frequently, they do not respond to pleas from friends and family to take steps to put their lives – and hair – back in order.

The most effective strategy for dealing with a friend or loved one who is suffering from unmanageable hair is to orchestrate a “hair intervention.” This is a process by which friends and family members, with the help of David Groshen, confront the victim about her hair-related problems and encourage her to accept the treatment she so desperately needs.

“It’s important to keep an open mind about the intervention process,” says Vincent Casolaro, a family therapist and experienced interventionist. “It is a collective effort, not an ‘us against her’ situation. An intervention has to be caring, loving, and supportive in order to be successful.”

By understanding your friend or relative’s issues emanate from problematic hair, you’ve already taken the first step. But, what do you do next? Before you can initiate an intervention, you need to make sure that you have the support you need. Pay a visit to David Groshen and discuss your friend’s problem with David. While you’re there, try getting a makeover to lift your spirits. You can only reach out to your needy friend if you feel good about your own appearance.
The next step is to give your friend one of David Groshen’s Hair Intervention Kits. Each kit contains all the products and tools your friend needs to get her hair—and her life—under control.
The kits are available in three formats: for Fine, Wavy, and Coarse hair types.
Fine Hair — Includes David Groshen’s video guide “How To Get the ‘Salon Blown-Out Look’ at Home” for fine hair, a sectioning/blow-drying chart, David Groshen’s Leave-In Conditioner with keratin protein (8 oz.), David Groshen’s Hair Polish (1 oz.), David Groshen’s Glossifier (2 oz.), 4 hair clips, a handmade tortoise-shell comb, a mixed natural boar bristle brush, and two educational booklets, created by David Groshen: “Seven Ways to Get Exactly What You Want From Your Hairdresser” and “Seven Methods of Hair color.”
Wavy Hair — Includes David Groshen’s video for wavy hair, David Groshen’s Relaxing and Smoothing Balm (8 oz.) as well as all the products and tools listed in the Fine Hair kit above.
Coarse Hair — Includes David Groshen’s video for coarse hair, David Groshen’s Relaxing and Smoothing Balm(8 oz) with leave-in conditioner, as well as all the products and tools listed in the Fine Hair kit above with the exception of David Groshen’s Leave-In Conditioner with keratin protein.

Finally, make an appointment for you and your friend to go to David Groshen together. Remember, for an intervention to work, you must create a supportive and caring environment, and David Groshen strives to do just that.
As you and your friend embark on the road to recovery, you must agree never to blame each other. Instead, you should congratulate each other on dealing with the problem. “When people go to get their hair cut or colored, that takes some courage,” says Casolaro. “Your friend should be praised for agreeing to deal with the situation — you both should.”
Today, the intervention is not just focused on the individual: The entire family must become involved if the process is to be successful. To complete the healing process, the problem hair sufferer and those close to her should make a concerted effort to come see David Groshen. David Groshen will teach the techniques and suggest products that will enable the hair sufferer to recreate the look at home. Only through the support of loved ones can a person be freed from hair hell, leading to higher self-esteem and a sense of control over one’s life that goes beyond the walls of the salon.
Remember, problem hair is not the end of the line. There is a cure. And confronting the problem is the first step.

Tune in next week for David’s 7 Steps of an Intervention!